Radio (Media Industries)

Radio (Media Industries):

Radio One- The Breakfast Show:

The Radio One Breakfast Show is currently the most listened to ‘show’ on Radio One and forms part of Radio One’s overall public service broadcasting (PSB) remit to ‘entertain, educate and inform’ and is required to demonstrate a ‘distinctive’ output of content compared to commercial radio.

Media Audience... how media forms target, reach and address audiences, how audiences interpret and respond to them and how members of audiences become producers themselves.

Media Industry... how the media industries’ processes of production, distribution and circulation affect media forms and platforms.

What is Public Service Broadcasting?

In the United Kingdom, the term "public service broadcasting" refers to broadcasting intended for public benefit rather than to serve purely commercial interests.

The Media Act requires public broadcasters to provide a varied range of programmes in the fields of information, culture, education and entertainment. They are also responsible for providing a reliable news service. Their programmes should not be aimed just at a large audience.

The communications regulator Ofcom requires that:

All of the BBC's television and radio stations have a public service remit, including those that broadcast digitally.
The BBC, whose broadcasting in the UK is funded by a licence fee and does not sell advertising time, is most notable for being the first public service broadcaster in the UK
Their remit is to "inform, educate and entertain"

BBC Trust:

“The remit of Radio 1 is to entertain and engage a broad range of young listeners with a distinctive mix of contemporary music and speech.
Its target audience is 15-29 year olds and it should also provide some programming for younger teenagers.
It should offer a range of new music, support emerging artists - especially those from the UK - and provide a platform for live music.
News, documentaries and advice campaigns should cover areas of relevance to young adults.”

The Radio 1 Breakfast Show with Greg James is broadcast weekdays from 06.30-10.00 am.
The Breakfast Show has been running since 1967, but Greg James took over as the 16th presenter in 2018.
BBC Radio 1 is broadcast on FM, DAB, Freeview, Freesat, Virgin, Sky, or online via BBC Radio Player (including via the phone or tablet app) where it can be heard live or streamed for 30 days.
It is produced by the BBC from its own studios at Broadcasting House in London.
The music is largely playlisted – what is going to be played on daytime Radio 1 is decided by a committee; they choose around 40 records each week for repeated daytime play. (A-list records get 25 plays a week, B-list 15, and C-list eight to 10).

How audiences are Grouped and Categorised by Media Industries... audience segmentation is a key activity within an audience analysis. It is the process of dividing a large audience into smaller groups of people - or segments - who have similar needs, values or characteristics.

How audiences are grouped and categorised by media industries, including by age, gender and social class, as well as by lifestyle and taste?

GEARS for BBC Radio One- The Breakfast Show...

•Gender: Females

•Age: 15-29

•Ethnicity: White

•Region: Greater London

•Socio-economic: Classes C1/C2 (lower middle class/skilled working class)

Audiences are Passive...

Easily led, influenced & manipulated
Gullible, sheep-like fashion-followers
Media consumption influences the attitudes and behaviour of audiences.
People were assumed to be "uniformly controlled by their biologically based 'instincts' and that they react more or less uniformly to whatever 'stimuli' came along”
The "Hypodermic Needle Model" uses the same idea of the "shooting" paradigm. It suggests that the media injects its messages straight into the passive audience
Sometimes called ‘magic bullet’ theory
Linked to propaganda & advertising (e.g. Nazi propoganda, H.g. Wells war of the world.)

Audiences are active in choosing media for their own ‘gratifications’ (pleasure)...

Information and Education- the viewer wants to acquire information, knowledge and understanding by watching programmes like The News or Documentaries.

Entertainment- Viewers watch programmes for enjoyment.

Personal Identity- Viewers can recognise a person or product, role models that reflect similar values to themselves and mimic or copy some of their characteristics.

Integration and social interaction- the ability for media products to produce a topic of conversation between people. For example who is the best contestant on The X-factor who which was the best goal shown on Match of the day.

Escapism- Computer games and action films let viewers escape their real lives and imagine themselves in those situations

he uses and gratifications theory assumes the audience chooses what it wants to watch for five different reasons.

Maslow’s Hierarchy of Need:

Maintaining Audiences:

The Show’s audiences are declining – as are the audiences for BBC Radio 1 as a whole. As the BBC’s Media Centre posted on 26 October 2017: ‘BBC Radio 1 posted a reach of 10.5m listeners aged 10+ (from ... 10.9m last year) and the Radio 1 Breakfast Show with Nick
The station has 9.7 million listeners aged 15+ (from 9.59m last quarter and 9.87m last year)

Reaching Audiences:

People aged between 15-24 listened to just over 14 hours of radio per week last year- seven hours less than the average adult, and 15% less than they did a decade earlier, according to broadcasting regulator Ofcom
Radio 1 is suffering because its core audience is turning away from live radio. This is largely thanks to the arrival of streaming services
The Breakfast Show has been losing audience numbers year-on-year since Grimshaw took over but Grimshaw was brought in especially to develop larger audiences in its target range of 15-29 and shed the over 30s

Audience Interaction & Maintaining Audience...

The programme often has the audience on the phone, Greg James encourages listeners to Phone in and interact with guests
Producers select Tweets from listeners enabling their voice to be heard on national radio
The Weekly Quizzes engage listeners to repeat listen throughout the week.
Social Media is one obvious way that the audience is interacting with the program, even if most of this interaction is not ‘heard’ within the program itself it shapes the nature of the program
The involvement gains and keeps that audience
The Radio 1 Service License 2016 is clear that this is the whole function of their social media outlets

BBC Radio One Extra:

BBC Radio 1Xtra is a digital urban contemporary and Black music radio station in the United Kingdom that is owned and operated by the BBC. Launched at 6 PM on 16 August 2002, it had been code named Network X during the consultation period and is the sister station to BBC Radio 1.

Yazz who is actually called Yasmin M. Evans was born to a Jamaican father and an English mother. Yazz kept releasing singles throughout the 1990s, including a cover version of The Jackson 5's “Never Can Say Goodbye”. In 1997 she released the covers album The Natural Life after signing with East West Records.

Greg James:
He has a style of broadcasting that is quite unique and considered to be very fun and bubbly. Which is represented in the title stating the 'nonsense and extra fun' that they can have whilst listening to Greg James on Radio 1 Breakfast.

Radio 1’s daytime programmes, including The Radio 1 Breakfast Show, broadcast a mix of music, information and entertainment.

Radio 1’s programmes exhibit some or all of the following characteristics:

■ high quality

■ original

■ challenging

■ innovative

■ engaging

■ nurturing of UK talent

The Mission of the BBC is to act in the public interest, serving all audiences through the provision of impartial, high-quality and distinctive output and services which inform, educate and entertain. As part of this, it pursues the delivery of a diverse range of music and output on its radio programmes to its multicultural audience, some of it innovative and occasionally challenging.

Radio One- Twitter Page:

Radio One- YouTube Page:

On BBC Radio One the news content is tailored towards a 15-24 year old audience due to the wide majority of young and modern music being played. As well as, the little amounts of news being shared throughout. This attracts the younger audiences due to younger people having the preference of listening to music rather than listening to news that they will most likely find boring.

Radio 1 has a Channel on BBC iPlayer. This should be used as a means of showcasing the best of Radio 1, and a way to increase the audience for the radio station.