Media: the main means of mass communication from person to person, regarded collectively

Mast Head: the title of the newspaper/magazine

Headline: the title of the story, usually catchy and encourages the reader to read the article

Main Image: the dominant picture on the front cover

Mode Of Address: the mode of address relates to the image and text is informal or formal

Copy: also known as body text, this is the writing that makes up the article and considered to be the main feature

Stand First: the first paragraph of a news story, that summarises the whole story

Semiotics: the study of making meaning/it looks at how signs function

Signifier: another word for the sign itself- the image, word, etc

Signified: this refers to the meaning associated with the signifier

Denotation: the actual/literal meaning of the sign

Connotation: the additional meanings that attach to the sign and are socially or culturally developed and accepted

Left Wing: the radical, reforming or socialist section of a political party or system

Right Wing: the conservative or reactionary section of a political party or system

Anchorage: when a piece of media uses another piece of media to reduce the amount of connotations in the first, therefore allowing the audience to interpret it much more easily

Representation: the action of speaking or acting on behalf of someone or the state of being so represented

Stereotype: a widely held but fixed and oversimplified image/idea of a particular type of a person or thing

Counter Stereotype: an idea or object that goes against a standardised mental picture that is held in common by members of a group, represents an oversimplified opinion

Identity: the fact of being who or what a person/thing is

Regional Identity: refers to the part of the United Kingdom someone is from and identifies them and their identity which is rooted in the region they live in 

Working Class: those individuals engaged in manual work, often having low education achievements

Middle Class: those individuals that are engaged in non-manual work, often having higher levels of education achievements

Upper Class: the elite class that controls the majority of wealth and power in British society

Hegemony: a way to describe people or ideas that become, and seek to remain, dominant in society

Ethnicity: an ethnic group or ethnicity is a population group whose members identify with each other on the basis of common nationality or shared cultural traditions

Race: refers to the concept of dividing people into populations or groups on the basis of various sets of physical characteristics (usually result from genetic ancestry)

Islamophobia: an irrational fear of Muslims as people bent on imposing their religious and political views on the rest of society

Production: the process of making a media product. Every industry has its own forms of production.

Circulation: a count of how many copies of a media product are distributed. This can include physical distribution and subscription.

Distribution: the process of making a media product available to audiences so that they can consume it, which includes aspects of marketing such as creating an advertising campaign.

Media Barons: someone who owns and controls a large number of newspapers, television and companies, magazines, etc and is able to influence the public opinion.

Proliferation: a rapid increase in the number or amount of something

Philanthropy: the desire to promote the welfare of others, expressed especially by the generous donations of money to good causes.

Political Agendas: a list of subjects or problems to which government officials as well as individuals outside the government are paying serious attention at any given time.

Social Demographic Models: social demography is the first filter in Kerckhoff and Davis's filter theory of attraction. It refers to variables such as age, social background and proximity

Digital Convergence: is a tendency for technologies that were originally quite unrelated to become more closely integrated and even unified as they develop and advance. 

Web 2.0: the second phase of the internet that enables dynamic web pages, sharing of files and social media

Soft News: is background information or human-interest stories (arts, entertainment and lifestyles)

Hard News: generally refers to up-to-the-minute news and events that are reported immediately (politics, war, economics and crime)

Target Audience: a specific group of people targeted by the newspaper made of different demographics and psychometrics

Mass Audience: a very large audience including a large a wide range of people made of different demographics and psychometrics.  Print traditionally attracts a mass audience

Niche audience: a small select group who have a unique interest.

Media language: How the media through their forms, codes, conventions and techniques communicate meanings

Media Representations: How the media portray events issues, individuals and social groups

Advertising: Is the process of making a product or service known to the market and the target audience

Marketing: is the process of preparing a product for the marketplace.  Advertising is one of several components used in the marketing strategy

Hegenomy: leadership or dominance, especially by one state or social group over others.

Irony: a situation in which something which was intended to have a particular result has the opposite.

Satire: the use of humour, irony, exaggeration, or ridicule to expose and criticise people's stupidity or vices, particularly in the context of contemporary politics and other topical issues.

Capitalism: an economic and political system in which a country's trade and industry are controlled by private owners for profit, rather than by the state.

Individualism: a social theory favouring freedom of action for individuals over collective or state control.

Postmodernism: a late 20th-century style and concept in the arts, architecture, and criticism, which represents a departure from modernism and is characterised by the self-conscious use of earlier styles and conventions, a mixing of different artistic styles and media, and a general distrust of theories.

Socialism: a political and economic theory of social organisation which advocates that the means of production, distribution, and exchange should be owned or regulated by the community as a whole.

Consumerism: the belief that personal well-being and happiness depends to a very large extent on the level of personal consumption, particularly on the purchase of material goods.

Distribution: the action of sharing something out among a number of recipients.

Production: the action of making or manufacturing from components or raw materials, or the process of being so manufactured.

Exchange: